Since the 2016/17 season RSM is supporting the Chinese smartphone manufacturer ZTE, official smartphone partner of Borussia Mönchengladbach. ZTE is mainly consulted regarding the best possible use of the purchased sponsoring rights in order to further increase the brand’s awareness in Germany and to support the attainment of the customer’s long-term sales targets. In this context RSM is also responsible for the conception, planning and implementation of target-oriented acitivation measures as well as for the close communication and coordination with the club Borussia Mönchengladbach.
Since the 2014/15 season Giorgio Armani represents the official fashion partner of FC Bayern Munich. RSM supports Giorgio Armani in regard to the best use of its individual sponsoring rights to perfectly reach the fashion-related target group. The measures mainly concentrate on photo shootings and PR actions with single players and the whole team which are scheduled, organized and evaluated by RSM.
Since 2014 RSM manages the sponsoring involvements of the Chinese solar company Yingli Solar. Our services cover the implementation and optimization of different sponsoring activities in the stadia as well as the activation of the diverse involvements. Furthermore Yingli Solar is consulted concerning the most effective use of its sponsoring rights in order to optimally reach its business goals – also in regard to certain key markets. For this purpose RSM also supported the customer during the FIFA World Cup 2014.
As the famous sports magazine kicker aimed at offering added value to its users of the mobile application, RSM brought it together with Once, a well-known match analysis company. Since the beginning of 2015 the “kicker MatchTracker” is available on the app store. It allows its users to have all relevant statistics of various football competitions at a glance as well as to get a deep insight into detailed match data.
In the last years RSM has been implementing different sales-supporting measures for BMW with the result that diverse BMW models have been sold to a very interesting clientele. Besides that RSM recently started a collaboration with the BMW M GmbH in order to concertedly push the BMW Driving Experience by the use of exceptional activation measures. Moreover RSM appears as a door opener to selected high class events and thus brings together the driving forces on different platforms – for example in winter sports by the agency of multiple Olympic gold medallist Felix Loch.
Since 2014 Jérôme Boateng appears as a testimonial and brand ambassador for JBL, a globally well-known manufacturer of audio systems and supplies. RSM enabled this authentic collaboration by serving as the interface between JBL and the management of Jérôme Boateng with regard to connecting both sides and conducting contractual negations.
RSM supports Red Bull in boosting its sales via the RSM network. Furthermore RSM conceives and organizes various events and incentive programs for the employees and clients of Red Bull which often could be upgraded by different professional sportsmen and personalities of the RSM portfolio.
Since 2015 RSM consults the Greek Club Olympiacos Piraeus. Our agency acts as a cooperation partner and supports this international football club in the sectors marketing, merchandising, PR/new media, ticketing and athletes management. In a continuous exchange with Olympiacos RSM implements optimization measures in these different areas of the club which noticeably improved the structures and work processes of Olympiacos.
Recently RSM provided access to the Bundesliga for the tourism association of Cyprus by the use of attention-getting perimeter advertising. The messages were presented on home matches of Hertha BSC, Eintracht Frankfurt and 1. FC Nürnberg. In this context RSM was responsible for the complete handling of the sponsoring, starting with first negotiations and the conception of the brand messages through to the final implementation.