As the market leader in electrical wholesale, Sonepar is faced with the challenge of further emotionalizing its own brand, also with a view to the future, while at the same time creating overarching awareness among B2C recipients in addition to the B2B environment.

Our overall strategy "#SoneparElektrisiert" succeeds in transferring the emotional component of sports to the brand and product world of Sonepar, while at the same time tangibly illustrating the value proposition and range of services as well as the three focus topics of the solution provider – digitalization, innovation, and sustainability.

We are very proud to be able to accompany the brand's path in sports with a special focus on the innovation partnership at Borussia Mönchengladbach since 2019.



Further Highlights